What Your Customer Churn Data Can Show You About Your Business?

Let’s face it, it hurts when a customer chooses to cut their relationship with your business. But, while customer churn can sting momentarily, it’s often an indication of something that needs to be fixed or improved within your company. 

You know that you can’t keep 100 percent of your customers, but you should be able to retain some of them: They are the key to success after all. 

So, why are you not able to retain customers? What’s wrong?

This is where a churn analysis comes in. A churn analysis can help you determine why you are losing customers. But before we get into the aspects of a churn analysis, let’s focus on what customer churn is and how it can benefit you.