Exclusive Research on brand positioning

Lots of new entrepreneurs believe that if they build their company, customers will come. But that’s not the case because everyone who’s ever run a successful business knows that no one will come if you build it and don’t properly brand it.

Now, understand that branding is only one side of the coin; the other side is brand positioning. So every entrepreneur hoping to start strong in the market must know how to apply brand positioning principles to make their business appealing to their audience.

Brand positioning only works when properly applied, and to make sure entrepreneurs position their businesses correctly, we conducted a brand positioning survey. 

We tested some brand positioning principles to see how customers react to businesses with a modern vs. conventional brand position.